Concept & Strategy
DTR1 is the tech startup that has the software solution for the powergrids of the future. With dynamic transformer rating they give grid operators agency to take better decisions and make the most of the transformer capacity. Its a versatile solution for mindful decisions.
Our concept takes off in the relation between different voltage levels on the power grid and the idea that DTR1’s software is enabling the transformer capacity to accelerate, or slow down. We wanted to explore that visually, how it looks when it moves between high and low frequencies.
The graphic identity varies depending on situation and is based on the low, medium and high voltage system.
In collaboration with:
Alma Dias Taguatinga
Clara HedmanLogotypePattern Variable font going from low–high voltage.Typographic scale based on the relation between the different voltage levels in the national power grid.Low voltageInfographicsMedium voltageHigh voltage